So, what exactly is a lead magnet and how will it help to build a profitable list? Good question! A lead magnet is a piece of free valuable content that you offer prospects as an incentive to sign up for your list.  It can be an eBook, video series, webinar, free app, coupon code, free samples, case study or any other thing that could be perceived as highly valuable by your prospects. This is crucial for anyone starting out because it allows you to fortify a relationship with your prospects. Simply asking prospects to hand over their email address just…