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January 18, 2018 Marie Green 0Comment

If you’re like most entrepreneurs I come across, you probably always keep an eye out for great responsive email templates that can help you launch a successful email marketing campaign without wasting valuable time and money.

It’s the same for me. From fonts and graphics to the top email marketing strategies, I keep a full list of useful, curated content.

Recently a client asked if I could share a few resources for clean, minimalist email templates. It sounded like a good idea in theory. However, it became apparent after scrolling through my bookmarks that there are literally hundreds to choose from. And to be honest, not all of them are responsive across most major email platforms.

Here’s what I decided to do. I created a short-list and eliminated non-responsive templates and those with dead demo links (as of this post). All in all, I ended up with roughly 10 but I bumped it up to 11 because I came across an awesome one while writing this.

These are clean, slick and modern so I know you’ll enjoy them too.

Read on for a list of both free and premium minimalist email templates that you can install yourself or pass on to your designer, for those looking to save even more time.

Let’s get to it.


11 Minimalist Responsive Email Templates


Litmus Responsive Email Templates (Free)


What I really like about this template is that it takes the essentials you need when starting out and packages them into a tidy design. This collection of 5 email templates includes layouts for: newsletters to keep subscribers engaged, product updates for new launches, receipts for invoicing, an announcement template to keep your list informed, as well as a classic stationary template for when you need to send a quick email.

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Cosmos (Premium)

I’ve noticed that this responsive email template isn’t as well-known as some of the others. The reason for this may be due to the fact that it hasn’t been around as long as many on the list. However, I am including this responsive email template on my list because of the striking, minimalist design and highly customizable options. The template is also compatible with Mailchimp and Campaign Monitor.

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Idea (Premium)

I really like this email template. Why? Its minimal design allows you to quickly communicate your message without the fuss. Sure, this newsletter template may not showcase block after block of text like traditional email templates, but that doesn’t matter. The text snippets combined with image placement are enough to encourage readers to click through to your blog or website. Have a look and you will see what I mean.

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Free Newsletter Template (Free)


Have you ever downloaded a free email template only to find that you couldn’t customize it the way you wanted? If so, then you will appreciate this free resource. This email template download includes the source PSD file that allows you to tweak the responsive, minimalist design to your liking.

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Acdc (Premium)


Acdc is a minimalist theme with a focus on the restaurant industry, however with a swap of images it can be used for just about any type of email marketing campaign. What stood out the most is the effective use of white space to highlight images, along with the video tutorials that are included in the documentation.

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Craso (Premium)


The cool greys of this template and clean fonts give email campaigns a modern look. Craso is an email template that is not overpowered by color-blocks and text heavy snippets. I like that can be used for both corporate as well as creative industries. The template package also includes MailChimp, Campaign Monitor and StampReady compatible files.

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Mail Portfolio (Free)


I added this free responsive email template to the list because of it’s simplicity. It may not have as many customization options as some of the other newsletter templates on the list but the clean, simple layout does provide you with the core blocks you need to display your campaign content beautifully.

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Align (Premium)

Align is a multipurpose responsive email template designed for fashion campaigns. What I really like about this template is the customizable pop of color that some templates miss. If your aim is to balance minimalism with personality, then have a look at this template. This responsive newsletter template provides documentation on how to use with email marketing services like MailChimp, GetResponse, Campaign Monitor, Aweber.

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Idea Mail (Premium)


Idea Mail displays a classic minimalist style and is a fully responsive email template. There are 5 layouts included, however you can copy and paste the content blocks from one layout to another to further customize the look of your email campaign. Idea Mail is compatible with all major email clients and includes documentation on use with Aweber, Mailchimp and Constant Contact.

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Passion Email Template (Free)


When first viewing the Passion email template you may feel as though you are scrolling through a mini-website. However, keep in mind that you can add and remove the content blocks as needed. The clean color elements are also a nice touch and Passion comes with all the built-in requirements for an attractive email. This minimalist responsive email template is multipurpose and a good choice if you seek versatility.

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Dop (Premium)

In addition to the clean design of this modern theme, the thing that stood out to me the most was the cross compatibility of this email template. It comes with MailChimp, Campaign Monitor and MyMail (WordPress) templates. Documentation is also included on how to set up this minimalist style template with Aweber and Get Response.

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Black & White (Premium)

While this is the final item on the list of beautiful minimalist email templates, it certainly is not the least. Black & White is a modern newsletter template available in both black and white color schemes. The monochromatic design is striking and gives a clean polish to business and corporate campaigns. Black & White template package includes and HTML file along with Builder Ready, MailChimp and Campaign Monitor files.

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To wrap it up…

If you want to create a minimalist style email campaign, then be sure to bookmark this page and test out these 11 responsive email templates. Give them a try and see what they can do for your next email marketing campaign!


Keep Building!