March 2, 2018 Marie Green

Spoiler alert. It’s very common for someone new to email marketing to make mistakes. It may look like  individuals within in the market have succeeded effortlessly. But the reality is otherwise. Statistics show that email marketing has very high ROI when compared to other marketing channels. So much so that for every $1 spent on email marketing an average of $44 was earned back. However not every email marketing campaign can be effective enough to deliver this ROI. And this may be due in part to the common email marketing mistakes that we will cover in this post. The key…

February 21, 2018 Marie Green

So, you’ve been struggling to create subject lines that really convert for quite some time now. You know that people judge emails by their subject lines. In fact, you read subject lines you can’t resist clicking every day. You can’t help but wonder how they make it look so easy, because when it comes to your email open rate, success sometimes feels like a distant dream. No matter how hard you try, something keeps taking you back to square one. Let’s change that. In this article we will cover the tips and tricks the pros use to create subject lines…

February 15, 2018 Marie Green

If you have landed on this page, chances are you want to learn how to create a successful welcome email series for your business or blog. This quick and easy guide will provide you with a clear outline for creating a welcome email series that will keep your subscribers engaged and trigger action. I’m sure you’ll agree that if your email list is growing, it’s a sure sign that your target audience wants to connect with you. But what do you do once they opt-in? The key to building a long-term relationship is to connect with your subscribers right from…

January 19, 2018 Marie Green

So, you’ve been trying to build an active, engaged list for a while now. You read the blog posts about the others who have done it. It sounds like it should be so easy. But for whatever reason, success is just beyond your grasp. Every time you get a new subscriber you feel that rush of accomplishment, but your newsletters go unopened and you end up back where you started. We’re going to change that. That’s because this time you’re going to have in your arsenal the same tactics successful marketers use to craft a welcome email that facilitates engagement….