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January 20, 2018 Marie Green 0Comment

You’ve probably been scouring the internet for quite some time now, trying to learn everything you can about growing your email list. Or, maybe you’ve even tried putting up an opt-in form to convert traffic into subscribers, but it didn’t turn out as well as you’d planned. And if you’re like most entrepreneurs and bloggers starting out, you may not even know where to begin.

Don’t give up, yet. A thriving email list is well within your reach. All you need to do is tweak your list building strategy to include a high-value lead magnet.

What’s a lead magnet?

Well, a lead magnet is a piece of free content that you offer visitors as an incentive to sign up for your list. It’s valuable because it shows your audience specific information they can apply to resolve an issue they are facing. If you are unsure of how to pinpoint the issue you need to solve for your audience, see the steps I have outlined in this post.

Ready to begin? Here are ten examples of powerful lead magnets that you can use to start growing your audience, today.


1. Chесkliѕt

A checklist is a lead magnet that converts very well. Why? Because it delivers everything your audience needs to know in a format that is concise and easy to consume. There is no guesswork here. Readers simply tick the action steps 1…2…3. Done.

If you are short on time, checklists are also fast to create. Take a chapter from your eBook, your most popular blog post, podcast or video and summarize the key points in the form of a checklist. Marketing gurus call it a blueprint. You can call it whatever you like, just be sure to add one to your marketing repertoire.

Here are some examples:

Six-Figure Course Launch Checklist

Social Media Marketing Checklist

7-Day Weight Loss Checklist

The Vegan Chef Checklist

Get Your Ex Back Checklist (Yes, this is a thing)


2. Cheat Sheet

Cheat sheets are effective because they immediately remove a massive stumbling block that we all encounter. The need to think up a way to do something.

Instead of spending hours pondering how to write a captivating headline, a cheat sheet provides you with a specific formula that you can use again and again to achieve the desired result.

Think of how liberating this can be. That extra brain power you saved can now be put to practical use; like deciding what to have for dinner.

Here are some examples:

Email Marketing Cheat Sheet

Facebook Ads Cheat Sheet

Baking Conversions Cheat Sheet

Small Business Accounting Cheat Sheet

Abdominal Workout Cheat Sheet


3. Tеmрlаtеs

In its simplest form, a template is an outline that saves the user time by allowing them to just drop in their specific information and they are done.

A popular example of this are free landing page templates. Instead of spending hours coding a beautiful, responsive web page all you must do is drop in your headline, irresistible copy, hero image and hit publish. You can create a single template for a specific issue or expand to create multiple templates that address the top issues that your audience faces within your niche.

Here are some examples:

Mind Map Templates

Planning Templates

T-Shirt Design Templates

Food Journal Templates

Fitness Workout Templates


4. Swiре Filе

Swipe files are a very powerful lead magnet to offer your audience because it provides them with an example that has been proven to deliver a desired result. For example, a copywriter will often have a swipe file of headlines proven to boost click through rates. An email marketer will stockpile email swipe files proven to convert cold prospects.

You are essentially giving your audience a proven piece of content that they can refer to time and time again for inspiration. It’s very valuable because you give your audience a head start by showing them what has worked for you.

Here are some examples

Content Creation Swipe File

App Swipe File

Resume Swipe File

Elevator Pitch Swipe File

Pinterest Marketing Swipe File


5. Exаmрlеѕ

How many times have you typed a keyword followed by “example” into the search box? You may have even flipped the words or thought up variations just to attain more search results. If you’re looking for an example of how to do something, then chances are your audience is too.

Think about it. How valuable is a cover letter example when you’re applying for your job?

Examples are effective lead magnets that provide context to your content, giving your reader a deeper level of understanding. Instead of simply telling them how to succeed, you are showing them, and you can’t put a price on that.

Here are some examples:

Gratitude Journal Example

Resume Example

Tinder Profile Examples

Diet Plan Example

Ad Campaign Example


6. Script

Scripts are lead magnets that guide the user on what to say. This type of lead magnet is very useful in presentation, marketing and coaching industries. After all, one of the biggest road blocks to our success can be knowing what to say. You could have spent the entire day base jumping but when it comes to giving a presentation in front of a crowd, you freeze with fear. It’s like opening your mouth to speak to a crush but no words come out (not judging, I’ve been there too).

By providing your audience with scripts, you offer them the words and confidence to keep moving forward.

Here are some examples:

Interview Script

Presentation Script

Joint Venture Script

Networking Script

Coaching Script


7. Tооlkit

Toolkits are unique in that they allow you to help your audience but also earn income as an affiliate. A toolkit is a list of resources that you used or continue to use to achieve success.

Who do you host with? What software do you use to automate processes? What microphone do you use for podcasts?

These are all examples of tools that your audience can add to their business arsenal. The cool thing is that you can include affiliate links for these tools, which can serve as an additional income stream.

Here are some examples:

Vlogging Toolkit

Photo Editing Toolkit

Food Blogger Toolkit

Instagram Marketing Toolkit

Drop-shipping Toolkit


8. Free Aррs

Free apps are a valuable lead magnet because they simplify tasks for the end user. Whether you develop an app or tweak a template to fit your niche; the execution is the same. You host the app and like the other lead magnets on this list, your prospects will enter their email address for download.

Here are some examples:

Goal-Setting App

Daily Affirmation App

Healthy Recipes App

15 Minute Workout App

Productivity Timer App


9. Rеѕоurсе Liѕt

While toolkits allow you to complete tasks efficiently, resource lists are efficient period. They save your audience hours of research that can often lead to dead ends; especially for beginners. A resource list represents your very best content that you’ve put together to support the development of your audience. Think of it as walking into an elevator that goes directly to the penthouse suite.

The breathtaking view can be comprised of step-by-step how-to articles, featured podcasts and exclusive guest interviews. Like tool kits, resource lists can also be monetized with affiliate links from helpful books to courses and coaching.

Here are some examples:

Affiliate Marketing Resource List

Best Selling Author Resource List

Crowdfunding Resource List

Mindful Meditation Resource List

Organic Chef Resource List


10. Schedule/Calendar

Schedule and calendar lead magnets help your audience to know what to do and when to do it. For example, if you’re a fashion blogger having a copy of the Fashion Week calendar is invaluable. A personal trainer can offer a workout schedule to keep their audience on track with their fitness goals. Social media experts can provide a marketing schedule for optimal engagement.

These are all useful resources that gives your audience a clearly mapped out route to take to their destination.

Here are some examples:

Meditation Schedule

DIY Workshop Calendar

Blog Posting Schedule

Auto Responder Schedule

Advertising Planning Calendar


And there you have it – a list of 10 powerful lead magnets that you can create to add additional value to your audience and quickly grow your list.


Keep Building,